Engage More Customers With SMS Marketing
Generate More Leads And Sales With SMS
Engage Your Customers With SMS Marketing
With SMS marketing you can generate leads, send out high converting and targeting marketing campaigns.
Setup an SMS lead generation campaign to automatically collect sales leads for you to follow up with later on either through SMS or sales team.
Schedule your SMS marketing campaigns to go out at specific dates and times to line up with your other marketing efforts.
SMS Papa offers you an automated keyword opt-out features which means your subscribers can unsubscribe at any time.
How Do I Send An SMS Marketing Campaign?
When it comes to getting the attention of customers, few (if any) marketing channels come close to SMS marketing. With an open rate of 82-97% and read rates and click rates 2 or 3+ times higher than email, SMS has become the tool of choice for businesses that want higher ROI for their marketing efforts.
Step 1: Select Your Recipients
Your customers can be split up into multiple address books or just a single address book. Simply select that group you want to send your SMS campaign to.
Step 2: Compose Your Offer
Simply type in your promotion. Alternatively, there are SMS templates you can create if you run the same campaigns frequently.
Step 3: Schedule + Send
Once you’ve selected the group of people you wish to text and written your SMS you can either send instantly or schedule the campaign for a later date.
High Delivery Rates
For every person who misses your marketing message is sales revenue lost. The problem with online marketing is that it is crippled by things like quality scores, SPAM blockers, algorithm updates and sudden platform policy changes, each of which can have a negative impact on overall campaign performance. SMS marketing bypasses all of these barriers giving you nearly 100% delivery rates, and exceptionally high open and read rates unmatched by any other channel today.
Unmatched Engagement Rates
Did you know it takes on average anywhere from 90 minutes to 48 hours for a person to read your email? Compare that to 3-4 minutes for SMS. Email open rates are about 20% or 30% if you’re lucky. SMS open rates typically sit anywhere from 82-97% and 19% of people will click a link in a SMS campaign rather than just 4.2% for emails.
Drive Overall Marketing Performance
Since SMS messages have such high open and response rates businesses will use it to boost the performance of their other marketing channels whether that be to remind subscribers about an important newsletter, drive webinar attendance, launch, special offer, etc. send out an SMS marketing campaign to instantly get more attention.
Affordable Marketing
SMS is one of the cheapest marketing channels available. PPC can cost anywhere from $2 to $40+ to get click which can often times come from low quality or even irrelevant user clicks. SMS only costs a few cents to reach a real qualified customer.
Our SMS Marketing Platform Supports
Get all of these features and more with our SMS platform.
Timely Delivery Reports
Once you’ve sent your messages out you’ll receive an automated delivery report via email detailing who received your text message and who didn’t.
Multi-User Accounts
Give SMS access to staff without giving them access to your primary account details. Set them up with their own sub-user account.
Use A Branded Sender ID
If you would prefer to use your brand instead of your mobile number then you can do that with our custom sender ID feature.
2 Way SMS
Keep your conversations all in one place with our 2-way SMS feature. With 2-way SMS you can send, receive, and reply to text messages all from inside your email.
Extended Messaging
SMS Papa allows you to type up 450 characters and have the recipient receive it as one single message. Additional charges do apply for extended SMS.
Keyword Opt-Out
Our SMS platform comes with a free automatic opt-out feature making it easy for people to unsubscribe by replying back with a special keyword.
Why Use SMS Papa?
Your Customer Data Is Kept In Australia
Unlike overseas SMS services our technology is housed inside an Australian data centre which means your customer data is protected from moving offshore.
Your Messages Get Delivered
We only use Australian SMS carriers Telstra, Optus, Virgin Australia and Vodafone so we keep the highest delivery rates.
No Hidden Or Monthly Fees
We don’t believe that our customers should have to commit to a minimum SMS send limit per month or have to pay monthly administration fees – all you pay for are your SMS credits.
We Use Australian Carrier Partners
Frequently Asked Questions
See our full FAQ section here
- What is SMS in marketing?
- Why SMS marketing?
- Does SMS marketing actually work?
- How do I start SMS marketing?
- Is SMS digital marketing?
- How much does text marketing cost?
- What is an SMS campaign?
- When should I use SMS marketing?
- How many people still use SMS?
- Do consumers like SMS marketing?
- What are the types of SMS services provided by SMSpapa.com.au?
- Why should I choose SMSPapa.com.au for SMS marketing?
- What are the do’s and don’ts of SMS marketing?
SMS marketing is a kind of mobile marketing that communicates with new or current clients using text messages. SMS campaigns are often used to advertise special deals, promotions, product updates, or other timely information.
SMS marketing allows your company to communicate directly with prospects and loyal customers using daily devices. Once your company is granted permission to connect in these private areas, you will have an intimate method to foster real-time dialogues with your customers.
What sorts of SMS marketing are available in Australia?
If you want to include SMS marketing into your strategy, you must first understand the many sorts of marketing SMS styles, such as:
Discounts and promotional offers
- SMS discounts and promotional codes
- Text-to-win contests
- Seasonal and flash sales
- Membership and loyalty schemes
- Notifications and alerts
Yes! SMS marketing may be a powerful tool for reaching out to clients and promoting your company. Text messages have a high open rate, which means that they are more likely to be read than an email or other form of communication.
It is simple to get started with SMS marketing. Determine your key message and why it matters to a buyer. Find a competent SMS messaging provider and ask individuals whether you may send them messages. Then, begin delivering personalised messages to your customers. Here are a few things you’ll need to get started with SMS marketing:
- A collection of phone numbers for prospective or current customers
- A short code or phrase that clients may use to sign up for your campaign
- A clear and simple offer or call to action
No. While SMS marketing is considered mobile marketing, it is essentially an offline medium, which makes it more effective. One of digital marketing’s biggest flaws is that it is very competitive and heavily influenced by algorithms (i.e. spam algorithms for email, quality scores for paid ads, etc.). This is one of the reasons SMS marketing has such high delivery and response rates.
SMS marketing is inexpensive, with costs varies depending on your demands, coverage country, package, and subscriber list. Browse our country-specific package plans and price coverage to learn more about our entire SMS marketing pricing coverage.
An SMS campaign is a marketing effort that communicates with clients using text messages. Text messages are used in SMS campaigns to deliver business-specific promotional campaigns or transactional messages for marketing objectives. These communications may also include time-sensitive offers, updates, and notifications to those who have agreed to receive them from your company.
When you’re searching for a marketing channel with fast deliverability and a high conversion rate, start with the opt-in SMS marketing tool. They assist in increasing brand recognition, obtaining immediate client feedback, and developing a personalised contact system with present or new customers.
Despite the emergence of new communication channels, SMS remains popular. A survey found that 1. 5 billion individuals worldwide send and receive SMS texts. That equates to around 65% of the world’s population. As a result, SMS has become a popular marketing tool for reaching out to a wider spectrum of customers on a regular basis.
Despite the emergence of new communication channels, SMS remains popular. A survey found that 1. 5 billion individuals worldwide send and receive SMS texts. That equates to around 65% of the world’s population. As a result, SMS has become a popular marketing tool for reaching out to a wider spectrum of customers on a regular basis.
SMSPapa.com.au is a bulk SMS service provider for sending notifications, alerts, reminders, and marketing campaigns. Our SMS services include:
Bulk SMS
- SMS Gateway API
- Email To SMS
- SMS Marketing
- Online SMS
- Virtual SMS Number
At SMSpapa.com.au, We have created a bulk SMS platform that is simple and easy to use. Our cloud platform is simple to use, accessible from anywhere, and extremely secure. Contact us immediately if you want to launch an SMS campaign or discover how to integrate text features into your existing programme using our SMS API. Our SMS marketing professionals would gladly assist you.
While SMS marketing is a simple way to reach out to your target audience, there are a few things to keep in mind if you want your SMS campaign to be effective. These are some examples:
What should I do?
Call to action – A clear and effective CTA should appear in every SMS marketing message. This explains to your consumer how they may reap the advantages of dealing with your company.
Keep it short – Short messages work best for SMS marketing. The KISS concept — Keep It Short and Simple — is the most efficient approach to do this.
Begin with a boom — Begin your SMS marketing messages with a catchy phrase or sentence. Use terms like ‘Sale!’, ‘Special Offer,’ or ‘Weekend Discount’ to make an immediate effect on your audience.
What to avoid:
Overcommunication – Inundating your prospective consumers with communications may irritate them. Plan your SMS marketing approach carefully so that you can provide high-quality messages that elicit action.
Avoid slang and abbreviations — Text abbreviations are not recommended when sending communications from a company or organisation. Because acronyms are subjective, they may cause confusion or have a detrimental influence on outcomes.
Make it human – When using SMS marketing, keep the tone and phrasing as human as possible. The less you emphasise forcefully selling a product or service, the more likely your reader will be to consider your company.
